On Thursday, May 17, LNS Research hosted the webcast, “Keys to Successful New Product Introduction (NPI): Bridging the Digital Quality Divide.” The presentation explained why market dynamics force companies to rethink NPI and how leading companies drive innovation in today’s digital world.
Access the on-demand recording and presentation slides now to understand why today’s NPI success rate is relatively low, and why market trends inhibit NPI success. You will learn:
- Why market dynamics force companies to rethink NPI
- How to assess your company’s NPI performance compared to market leaders
- What are the practices of a healthy NPI process
- Who should be engaged in NPI and why
- Which criteria are important to each discipline for NPI success
- How quality leaders add value in NPI