On Thursday, May 17, LNS Research hosted the webcast, “Keys to Successful New Product Introduction (NPI): Bridging the Digital Quality Divide.” The presentation explained why market dynamics force companies to rethink NPI and how leading companies drive innovation in today’s digital world.

Access the on-demand recording and presentation slides now to understand why today’s NPI success rate is relatively low, and why market trends inhibit NPI success. You will learn:

  • Why market dynamics force companies to rethink NPI
  • How to assess your company’s NPI performance compared to market leaders
  • What are the practices of a healthy NPI process
  • Who should be engaged in NPI and why
  • Which criteria are important to each discipline for NPI success
  • How quality leaders add value in NPI