Industrial Transformation Blog

Every year LNS Research puts forth predictions around the key trends in the Industrial Transformation (IX) topics where we focus our research. In the case of asset performance management (APM), our 2019 forecast focused on the impact of Digital Twins on a company’s strategy, go-to-market, business models, and on the direction of process automation.

LNS Research had the pleasure to attend Rockwell Automation’s 28^th Annual Automation Fair and companion Process Solutions User Group in Chicago, IL November 18 through 21st, 2019. Rockwell Automation noted there were over 16,000 attendees at the event making it the largest Rockwell Automation Fair ever. They also hosted “Automation Perspectives” for the media and analysts on the 19^th of November.

This year’s AVEVA World 2019 North America users conference was held in Orlando with over 1100 customer and partner attendees from a diverse set of industries plus 300 from AVEVA. The conference was kicked off by Steen Lomholt-Thomsen, Chief Revenue Officer, who introduced Christine Harding, the new Head of the Americas. Lomholt-Thomsen’s opening keynote highlighted AVEVA’s renewed focus on their core industries – oil and gas, chemicals, F&B, Smart Cities – and customers are successfully expanding across the applications portfolio – starting with MES and moving to APM as highlighted on stage as well as with examples from AVEVA clients. Guest keynotes from Lisa Bodell, CEO of FutureThink who spoke about the workplace complexity that is killing organizations' ability to be agile, fast and innovative, and Keller Rinaudo, whose company Zipline uses autonomous drones to deliver medical supplies in war-torn 3rd world countries, also set an encouraging tone for the conference.

This year’s Bentley Systems “Year in Infrastructure“ users conference was held in Singapore with over 1,400 attendees from 45 countries, including Bentley staff and about 130 media and analysts from 25 countries. This year’s theme was Advancing BIM through Digital Twins. No matter where you went, the message was digital twins, twins, and more twins across the entire asset lifecycle and every industry segment from roads, bridges, and buildings to transportation, utilities, and the process industry. BIM stands for Building Information Modeling, but isn’t just for buildings, but for all physical structures and assets as they are planned, designed, constructed, operated and maintained. Digital twins are digital representations of physical assets and their engineering information that allow users to understand and model their performance in the real world over their lifecycle. In effect, Bentley says “evergreen” digital twins advance BIM and GIS through 4D.

We recently attended Schneider Electric’s global innovation summit in Barcelona. While LNS Research is most focused on the industry division, it is very interesting to catch up with Schneider Electric’s overall strategy for efficiency and sustainability across the energy and automation solutions spaces. It is great to see a major energy company like Schneider Electric being so singularly focused on sustainability and for that attitude being driven from the top down and into industries where the emphasis on the planet has sometimes been seen as somewhat less important.

Siemens announced on September 16, 2019 that they have agreed to acquire Process Systems Enterprise (PSE) according to Eckard Eberle, CEO of Business Unit Process Automation. Siemens plans to purchase 100 percent of the share capital of PSE and to integrate its business into the Business Unit Process Automation, which is part of Siemens Digital Industries. Siemens has now followed through on their June 2018 long-term collaboration agreement to bring the power of PSE’s gPROMS APM technology to Siemens automation and digitalization offerings for the process industries. Under the original agreement, the companies promised to bring to market a new set of solutions for long-term equipment and health monitoring, soft-sensing, prediction of future process performance, real-time optimization, and operator training incorporating high-fidelity models. The agreement aimed to extend Siemens’ capabilities in the process industries and would result in the close linkage of Comos, Simatic PCS 7 and Simit with PSE’s gPROMS.

On September 9th and 10th of 2019, Operational Sustainability, LLC® held its second Operational Excellence (OE) Conference at the Norris Conference Center at City Centre here in Houston, Texas. Approximately 100 people attended, including partners and industry SMEs. Founder and CEO David Drerup opened the conference keynote with a renewed commitment to serving customers with their OESuite™ of intelligent, real-time decision support and risk management applications that integrate heretofore silos of multiple products. The company is celebrating its 10th year in business. OESuite focuses on the oil & gas, petrochemicals, chemicals, utilities, mining, water / wastewater, and food & beverage markets. They have more than 30 clients, some with 50+ sites.

In mid-September 2019, GE Digital (GED) held its reconstituted User Conference in Austin, Texas. Unlike past Minds & Machines mega-events, this event was smaller and more focused, with approximately 300+ attendees, of which 100 were GED, and the balance being 150+ customers and 45 channel partners from a variety of industries and global locations. GE Digital’s new CEO, Patrick Byrne, keynoted with a renewed commitment to serving customers with deep domain knowledge, long-time asset and process operating experience, digital solutions and services, and the ability to support customers globally. This message seemed well-received as many customers had previously voiced concerns about GE’s viability and continuity in the market.

LNS Research recently attended Oracle OpenWorld 2019 in San Francisco. One of the mega technology events for the Golden Gate City, the conference took over all three halls at the Moscone Center and had over 60,000 attendees.

Oracle is now over $40 billion in revenue (2018) with over 137,000 employees; it positions itself as the number one supplier of business software. The company is clearly innovating in many directions. The event covers the two sides of Oracle: Oracle, the technology, and Oracle, the applications vendor. Additionally, the firm has sophisticated positioning for “emerging technologies.” So, let’s examine each, and determine if this means Oracle can finally engage deeply in the plant.

Over the last decade, Siemens has gone through a massive transformation, not least in its software businesses. The current home for its comprehensive offerings is the Digital Industries Software (“Siemens”) division (a part of Digital Industries that includes discrete and process controls, automation, and drives). Siemens recently held its annual conference for media and analysts in New York where it brought us up to date on its impressive progress in software solutions. Announcements primarily related to how the company is bringing different parts of the portfolio together. We don’t perceive that as a lack of progress, but rather a demonstration of ever more sophisticated solutions around the Digital Twin.